PRIVACY POLICY
Effective Date: 03 March 2026
MIDDLE EAST FOR CARS EXPORT s.r.o. Praha - Březiněves, Na poli 270/6, 182 00 IČO: 08858136 Email: info@carmarent.cz Phone: +420 602 300 070
Table of Contents
1. Introduction
MIDDLE EAST FOR CARS EXPORT s.r.o. ("we", "our", "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website or submit a booking request.
2. Personal Data We Collect
We collect personal data that you voluntarily provide through our booking or contact forms, including:
- Name
- Email address
- Phone number
- Booking information provided by the customer (including any message entered in the booking form)
Please do not provide sensitive personal data (such as health information or other special categories of personal data) in the booking message field.
We also collect technical data through cookies (only after your consent), such as:
- IP address (anonymized where applicable)
- Browser type and version
- Device information
- Website usage data (via Google Analytics)
3. Purpose of Processing
We process your personal data for the following purposes:
- To respond to your inquiries
- To contact you regarding your booking
- To perform and manage rental agreements
- To improve our website and services (analytics, based on your consent)
We do not use your personal data for automated decision-making or profiling.
4. Legal Basis for Processing (GDPR)
We process personal data based on the following legal grounds:
- Contract performance – when processing is necessary to respond to a booking request or manage a rental agreement
- Legitimate interest – to communicate with customers and manage business operations
- Consent – for the use of analytics cookies (Google Analytics)
You may withdraw your consent to cookies at any time through our website.
5. Data Sharing
We do not sell, rent, or share your personal data with third parties.
Website usage data collected through Google Analytics is processed only after you provide consent via our cookie banner and is used solely for internal analysis purposes.
6. Data Retention
We retain personal data only for as long as necessary:
- Inquiry and booking request data – up to 12 months after the last communication, unless a contract is concluded
- Contract-related data – for the period required by applicable accounting and tax laws
- Analytics data – as long as cookies remain active and consent is valid
7. Your Rights
Under the General Data Protection Regulation (GDPR), you have the following rights:
- Right of access – to request a copy of your personal data
- Right to rectification – to request correction of inaccurate data
- Right to erasure – to request deletion of your personal data
- Right to restriction of processing
- Right to data portability
- Right to object to processing based on legitimate interest
- Right to withdraw consent at any time
To exercise any of these rights, please contact us at: info@carmarent.cz
8. Cookies
Our website uses cookies only after you provide your consent through our cookie banner.
We use Google Analytics cookies for website traffic analysis. No cookies are placed before your consent is given.
You can manage or withdraw your cookie consent at any time through the cookie settings on our website.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse.
All data is transmitted over encrypted connections (HTTPS).
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
We encourage you to review this page periodically.
11. Contact
If you have any questions about this Privacy Policy or your personal data, please contact us:
MIDDLE EAST FOR CARS EXPORT s.r.o.
Na poli 270/6, Březiněves, 182 00 Praha
Email: info@carmarent.cz
Phone: +420 602 300 070